Fric Frac
Le croque-monsieur canaille

Fric Frac is a restaurant specialized in Croque-monsieur based in Paris. This typical French Sandwich was born in Paris in 1900s.

Fric Frac means “to break in” or “burgle” in the slang of the belle Epoque. That’s the main idea of the project, to dynamite and take back this cornerstone of the Parisian culinary tradition between two slices of bread.

The logo is inspired by the square shape of the croque-monsieur allowing a matrix of fantastic stories.

Client

FRIC FRAC

Year

2016

Mission

  • Naming & brand strategy
  • Brand visual identity
  • Print design
  • Web design
  • Scenography

Credits

  • Graphic design : Marilou Rabourdin
  • Photo : Antoine Schoenfeld

Concept

Couleurs

Logo

Iconographie

Picto

Codex

Print

Web