L’abri Cro-Magnon is an archaeological site located in the Dordogne region of France.
A site of significant historical importance, it was here that the first Cro-Magnon burial sites were found in 1868, a ground breaking discovery of its time that triggered a significant movement forward in archaeological research.
The shape of the cave itself has been used as a graphic matrix across media communications (logo, signage, interactive design), for the art direction of a holographic movie and throughout the exhibition design. This consistent branding was applied across a wide variety of media to create an immersive and playful narrative.
Client
L’ABRI CRO-MAGNON
Year
2014
Mission
- Naming & brand strategy
- Brand visual identity
- Motion design
- Print design
- Web design
- Scenography
Credits
- Scénographie : Agence Chipo y Juan
- Print : Alexandre Breuil
Concept
La forme de la cavité comme matrice graphique
Logo
Musée
